Thought Leadership

 

We've pulled together a few of our most popular thought leadership posts that have been included in our Inspired Marketing Magazine. Feel free to download and share, and don't forget, there's a lot more on our blog.

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Unifying Data With Oracle Unity CDP
Breaking Down Data Silos: Oracle's Unity CDP as a Catalyst for Seamless Customer Experiences
Unlocking Personalization With Unity CDP
CDP: Discover What You Can Accomplish with One
Using Customer Data to Increase Trust
3 Great Benefits to Hybrid Project Management in Digital Marketing Projects
Is it Time for a CDP? 5 Definitive Signs You're Ready
Relationship One's Data Cloud App: Unlock the Power of Data
PathFactory And Eloqua, The Perfect Match
Unleashing The Power Of Content Intelligence: What It is and Why It's Important
Five B2B Marketing Tactics to Survive and Thrive In A Recession
5 Keys to Building a Strong Data Structure
Using Online Behavioral Data to Your Advantage
Multiple Brands in Eloqua
Ricoh - Consolidating Technologies and Business Processes
The Importance of a Project Kickoff Meeting
Generate Automated Real-Time Transactional Emails from Eloqua
Three Steps to Effectively Trigger Enriching Emails with Data Warehouse Data
Three Methods to Avoid Over-Mailing Through Oracle Eloqua
An App to Personalize Eloqua Assets using Multiple Custom Object Records at Once
R1 Insp Mark Mag I1 Creating Marketing Stack
R1 Insp Mark Mag I1 Evangelize Oracle Eloqua
R1 Insp Mark Mag I1 Responsys For B2 C Marketing
R1 Insp Mark Mag I2 Writing Secrets
R1 Insp Mark Mag I2 Millenial Brand Loyalty
Five Keys To Managing Change
Using Predictive To Be Proactive - Machine Learning 101
Five Tips To Get Started With Persona Marketing
Six Keys To Successful Marketing Governance Programs
Key Considerations When Planning Your Oracle Eloqua Integration
Five Steps to Optimizing Your Marketing Technology Stack
Back To Basics: Conduct A Systems Check On Your Marketing Automation Platform
Your Guide to GDPR
What Is COE And Why Is It Important?
Five Steps To Assessing Your Marketing Technology Stack
How To Ensure Marketing And Sales Are BFFs
Behold The Business Value Of Omni-Channel Orchestration
Getting The Most Out Of Responsys
Awareness Or Acquisition - Which Campaign is Best For You?
8 Do's and Dont's Email Marketing During A Crisis
Artificial Intelligence And What it Means for Email Marketing
The 5 W's of Planning Your CRM and Oracle Eloqua Integration
Design the Best Naming Convention and Foldering Structure
Top 10 Things Marketing Automation Customers Need To Know About Email Deliverability
Audience Segmentation and Targeting
Quick Tips for Lead Nurturing Do's and Dont's
Kick Start Your Governance Plans
Buyer Personas Demystified: 8 Simple Ideas to Create Audience Profiles
Biggest Mistakes to Avoid When Developing Your Buyer Personas
Keys to a Productive Lead Nurturing Workshop
Beginning the Sales and Marketing Alignment Journey
Open Vs. Closed: Which Oracle Eloqua Email Template
The Importance of Clean and Standardized Data
A Simplified Way To Assess Your Modern Marketing Maturity
Best Practices for Marketing Automation Migrations