Inspired Marketing

 

Below, you'll find digital copies of our Inspired Marketing magzine as well as our Inspired Marketing Podcast episodes.

Inspired Marketing Podcast

We've pulled together a library of all of our Inspired Marketing Podcasts that you can search and filter to find for specific customer industries. Feel free to share and don't forget to subscribe for future episodes.

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Inspired Marketing Episode 88 - Oracle’s Stephen Streich on the Evolution Of Customer Data Platforms And The Impact Of Generative AI
Stephen Streich of Oracle discusses the evolution of Customer Data Platforms (CDP) and the impact of generative AI
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Inspired Marketing Episode 87 - PathFactory’s Christine Polewarczyk on Crafting the Ultimate AI Roadmap for Marketers
Christine Polewarczyk, of PathFactory, emphasizes the significance of content transformation. She shares valuable insights on how to stay ahead.
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Inspired Marketing Episode 86 - iHeartMedia’s Jake Dworkis on Internally Amplifying the Impact and Helpfulness of Marketing
iHeartMedia significantly enhanced their efficiency and execution by reevaluating their project intake process. Tune in and be inspired.
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Inspired Marketing Episode 85 - Cornerstone’s Erin Hopple on Building an Automation Process for Client Alerts
Cornerstone implemented “Cornerstone Alerts” that helped simplify the client notification process. Tune in and be inspired.
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Inspired Marketing Episode 84 - Hibu - Antoinette Ward
Hibu shares why every marketer needs to embrace automation by balancing the art and science of marketing. Tune in and be inspired.
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Inspired Marketing Episode 83 - Paciolan - Craig Ricks and Kyle Murphy on Consolidating Their Marketing Automation Efforts
Craig Ricks and Kyle Murphy both work for Paciolan, a white-label solution provider for college sports tickets. Craig is the Chief Marketing Officer and Kyle is the Director of Marketing Automation and they both detail their experience with consolidating their marketing data into one integrated place with the help of Relationship One.
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Inspired Marketing Episode 82 - Cognex’s Kris Gormley on Getting The Right Tools For Your Process
Kris Gormley is the Former Senior Program Manager of Marketing Automation at Cognex. Today, Scott and Kris talk about getting the data right by seizing opportunities and how to find the right tool that works for you. Kris shares her journey with Eloqua and Salesforce and how these tools are now helping them clean up their data to get the right work done.
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Inspired Marketing Episode 81 - Ricoh’s Matt Waters on Consolidating Technologies and Business Processes
Matt Waters is the Director of Marketing Operations and Media at Ricoh. When Matt first joined the company, there were a lot of different systems and CRM platforms being utilized throughout his department. It was his team’s mission to consolidate these different technologies and bring a more streamlined focus to the business. Matt shares some of his key insights in this week’s interview and some of the successes the team has experienced since the completion of this project.
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Inspired Marketing Episode 80 - Medtronic’s Catherine Slayden on Training Users on Eloqua
Catherine Slayden is the Eloqua Admin for Global IT at Medtronic, a medical device company that is saving lives every two seconds. Catherine shares her experience when it comes to creating a more streamlined training process for Medtronic’s global user base. Prior to this, Catherine was spending over six hours on training tasks a day and it became challenging to manage some of her core work responsibilities. Through this process, Catherine has freed up a lot of her time and she shares some of her key insights on this week’s episode.
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Inspired Marketing Episode 79 - Thomson Reuter’s Wayne Luethmers on Creating a Customer Data Platform
Wayne Luethmers is the Senior Product Manager at Thomson Reuters and he was in charge of overseeing a new customer data platform integration at the company. Wayne details his experiences on the project in this quick 12-minute episode!
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Inspired Marketing Episode 78 - Ferguson’s Chris Clark on Change Management and A Complete Marketing Transformation
Today’s host is the CEO of Relationship One, Ron Corbisier, as he interviews Chris Clark in a recent webinar. Chris is the Senior Director of Marketing at Ferguson Enterprises and found himself taking on a very large marketing transformation project while his team was working remotely. Chris breaks down how they had to rethink their marketing architecture and get their tools organized in this week’s episode!
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Inspired Marketing Episode 77 - Cisco’s JoAnn Tillman on Developing Their Partner News Hub Platform
JoAnn Tillman is the Partner Omnichannel Strategy Lead at Cisco. JoAnn dives right into how partner news hubs have improved the overall communication within the different departments at Cisco and the biggest challenge they were trying to solve for; having a unified way to process large amounts of data coming in from different sources. JoAnn shares some of her wins and some unanticipated successes that came out of that project, in this week’s episode.