ENABLE ROBUST PERSONALIZATION
USING ELOQUA CUSTOM OBJECT DATA

Tailor dynamic personalization for emails, landing pages
and external channels.

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Explore the Personalization Manager App

 


With the Personalization Manager app for Oracle Eloqua, you can personalize Eloqua emails, landing pages, and real-time data exports using data from one or many Custom Object records.

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Precision Targeting

The built-in query builder lets you select Eloqua Custom Object records using simple or complex logic.

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Multi-Channel Orchestrations

Dynamically personalize emails, landing pages, direct mail, telemarketing…you name it, with one or more Eloqua Custom Object records.

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Householding / Shared Emails

Send individual, personalized emails to each recipient that shares an email address…all in the same campaign.

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Dynamic Links

Include dynamic links using custom object data in a link path or a query string parameter. Or, use PURLs to send users to hyper-personalized Eloqua landing pages.

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Formula Fields

Create simple mathematical formulas to be calculated using your CDO record values, such as creating an order total value for all of the records included within an Order Confirmation email. 

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Email Preview Tester

The built-in Personalization Tester allows you to send a test email to yourself or others to see how your Personalization Manager email Cloud Content will appear.

Sample Use Cases

 

Here are just a few examples of how you can use the Personalization Manager app for Oracle Eloqua

Whether you want to create an order confirmation, abandon cart email, a shipping notification, or any other type of summary email using data stored within one or more Custom Object rows, we’ve got you covered. 

With the Personalization Manager app, you can personalize content using a specified record or group data across multiple Custom Object records to create a dynamic summary table, list, or content block.

Oh yes, householding…shared email…different name but same email address. If you store individual profile records in an Eloqua Custom Object, be it household or company team members, and link them to a single email address, this app is definitely for you.

With the Personalization Manager app, you can send separate, completely personalized emails to each unique individual all in the same Eloqua campaign.

Using the Personalization Manager app, you can create an email (and companion landing page) showing event details, payment information, session details or any other data stored in one or more Custom Object event record.

The Personalization Manager’s SFTP Exporter App lets you specify which mapped Customer Object records would be exported from Eloqua to an SFTP server as a CSV file including Eloqua Custom Object, contact, campaign (campaign canvas only) fields, static values, and links/PURLs.

Let’s face it, Eloqua Custom Object field merges can sometimes be, well, limiting. With the Personalization Manager App, you can personalize Eloqua landing pages (oh, and did we also mention emails) using data stored in one or more Eloqua Custom Object records. And, you get the flexibility to use a single record value or create dynamic tables, lists, or content blocks using data from multiple records.

With the Personalization Manager app, you can send a single email (and a link to a companion call to action landing page) that summarizes a list of products, agreements, warranties, or any other revenue-generating elements in a single email.

Want to get a little more specific? With the roll-up and grouping tools, you can sub-group records together like product types, renewal month, departments, you name it.

Recommended Content

 

Lean how to unleash the power of Oracle Eloqua the Relationship One Personalization Manager app and connect with your audiences like never before. Here is some additional content to inspire your success.

How Paciolan Uses Relationship One's Personalization Manager for Oracle Eloqua
Multi-Channel Delivery Of Personalized Content
Paciolan - Consolidating Their Marketing Automation Efforts
An App to Personalize Eloqua Assets Using Multiple Custom Object Records at Once
Personalization Manager For Eloqua - User Documentation
Inspired Marketing: Paciolan's Craig Ricks and Kyle Murphy on Consolidating Their Marketing Automation Efforts

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