Relationship One Resource Center

In-depth resources for marketing leaders, partners, and customers.

Featured Content

Below is some of our most recently created content including recent webinars, customer stories, app demo videos, thought leadership, and Inspired Marketing Podcast episodes.

Please feel free to download and share the content! Let us know if there is something else you'd like to see.

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Inspired Marketing Episode 66 - Cisco’s Jeanne Quinn and Kelsi Doran on Digitizing the Customer Experience

Upgrading the way they "did marketing" led Jeanne Quinn, Senior Manager, and Kelsi Doran, Strategy and Operations Lead, to great success with the Omnichannel department of Cisco. Using an agile approach and starting with what was in front of them helped the team create a plan for an improved customer experience. Learn more about their efforts and some outstanding results!

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Personalization Manager for Oracle Eloqua

With the Personalization Manager app for Eloqua, you can tailor dynamic personalization for emails, landing pages, and external channels.

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Unifying Data With Oracle Unity CDP

As we begin to get closer and closer to year’s end, marketers are setting their eyes on the next one and focusing on the challenges and opportunities that lay ahead. As we approach 2024, some of the biggest opportunities rely on machine learning, artificial intelligence, and next best action strategies. Marketers are focused on personalization on a grand scale and truly elevating their customers’ experiences. For retailers, this means bridging the gap between online behavior and in-store dynamics, offering consumers a unified brand experience. This all requires the ability to unify data that, traditionally, has been stored across a variety of technologies and platforms. Without a CDP like Oracle Unity, it becomes harder and harder for marketers to provide rich, personalized experiences, often demanded from today’s consumer.

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Breaking Down Data Silos: Oracle's Unity CDP as a Catalyst for Seamless Customer Experiences

In today’s hyper-connected world, customer expectations are higher than ever before when it comes to the marketing they’re willing to receive. Customers demand personalized experiences that are seamless, relevant, and consistent across all touchpoints. However, many businesses face a significant challenge in delivering such experiences due to data silos, aka disconnected data. Siloed data prevents organizations from gaining a comprehensive understanding of their customers and hampers their ability to create those cohesive customer journeys that best deliver. Fortunately, Oracle’s Unity CDP (Customer Data Platform) offers a solution to this problem by breaking down data silos and enabling marketers to connect their data sources.

Inspired Marketing Article

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Unlocking Personalization With Unity CDP

Personalization is the key to capturing customer attention and loyalty. In this blog, we delve into how Oracle’s Unity CDP empowers marketers to deliver hyper-personalized experiences at scale. By leveraging Unity CDP’s advanced AI and machine learning capabilities, marketers can harness customer data to craft tailored campaigns, dynamic content, and predictive recommendations. Discover how using personalization with Unity CDP enables marketers to unlock superpowers that build lasting connections with customers by providing the right message, at the right time, through the right channel.

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Inspired Marketing Episode 82 - Cognex’s Kris Gormley on Getting The Right Tools For Your Process

Kris Gormley is the Former Senior Program Manager of Marketing Automation at Cognex. Today, Scott and Kris talk about getting the data right by seizing opportunities and how to find the right tool that works for you. Kris shares her journey with Eloqua and Salesforce and how these tools are now helping them clean up their data to get the right work done.

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Inspired Marketing Episode 80 - Medtronic’s Catherine Slayden on Training Users on Eloqua

Catherine Slayden is the Eloqua Admin for Global IT at Medtronic, a medical device company that is saving lives every two seconds. Catherine shares her experience when it comes to creating a more streamlined training process for Medtronic’s global user base. Prior to this, Catherine was spending over six hours on training tasks a day and it became challenging to manage some of her core work responsibilities. Through this process, Catherine has freed up a lot of her time and she shares some of her key insights on this week’s episode.

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CDP: Discover What You Can Accomplish with One

According to Wikipedia, a Customer Data Platform – or CDP for short – is “a collection of software which creates a persistent, unified customer database that is accessible to other systems.” It is the way in which a company can take data it has acquired from a number of disparate sources to create a single view of their customers and provide those customers with a unified, personalized marketing experience across all channels they interact. That, my friends, is marketing nirvana.

Inspired Marketing Article

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Inspired Marketing Episode 84 - Hibu - Antoinette Ward

Hibu shares why every marketer needs to embrace automation by balancing the art and science of marketing. Tune in and be inspired.

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Transactional Email for Oracle Eloqua

With the Transactional Email app for Eloqua, within minutes, send nearly any type of transactional or triggered email from an external system using your Eloqua platform.

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Inspired Marketing Episode 83 - Paciolan - Craig Ricks and Kyle Murphy on Consolidating Their Marketing Automation Efforts

Craig Ricks and Kyle Murphy both work for Paciolan, a white-label solution provider for college sports tickets. Craig is the Chief Marketing Officer and Kyle is the Director of Marketing Automation and they both detail their experience with consolidating their marketing data into one integrated place with the help of Relationship One.

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Inspired Marketing Episode 77 - Cisco’s JoAnn Tillman on Developing Their Partner News Hub Platform

JoAnn Tillman is the Partner Omnichannel Strategy Lead at Cisco. JoAnn dives right into how partner news hubs have improved the overall communication within the different departments at Cisco and the biggest challenge they were trying to solve for; having a unified way to process large amounts of data coming in from different sources. JoAnn shares some of her wins and some unanticipated successes that came out of that project, in this week’s episode.

Shameless Name Dropping

Boasting is not our strong suit but, let’s be honest, to work with the organizations we’ve had the privilege to work with is brag-worthy. Below are just a few examples